After a costume and set change that looked more akin to “SpongeBob SquarePants” than the NFL thanks to dancing sharks and beach balls, Perry rolled out “Teenage Dream” and “California Gurls.
In addition to singing, Perry was also selling during the Super Bowl in what was the first shoppable halftime show. Limited edition products branded with Perry’s name were made available to viewers during the game and performance through a host of connected TV apps and Twitter.
Perry and Universal Music Group teamed up with tech firm Delivery Agent to make the items, including clothing and accessories, available for purchase via Twitter, YouTube, Shazam, Roku and on Samsung smart TVs. Visa handled the electronic payments and items will remain available through Tuesday at 8 p.m. ET/5 p.m. PT.
Perry also gave back Sunday, announcing that three Fender guitars used during the halftime performance would be auctioned off to benefit Break the Cycle, a national nonprofit organization working to empower youth to end domestic violence. The guitars will be available on NFL Auction through February 15, 2015.
Earlier Sunday evening, Idina Menzel kicked-off the Super Bowl performances with an impressive live rendition of the national anthem. The singer, widely known for the juggernaut “Let It Go” from Disney’s “Frozen,” soared through the notes, laying to rest any concerns that may have lingered with fans after she was criticized for her performance of the hit song during “Dick Clark’s New Year’s Rockin’ Eve.”
John Legend followed Menzel, taking to the piano to deliver a soulful version of “America the Beautiful.”
The performance gained traction when Perry joined special guest Missy Elliott for body-shaking renditions of “Get Ur Freak On,” “Work It” and “Lose Control.” Taking the spotlight, it was a brilliant showcase of the rapper’s hits.
Another glittering outfit switch, her fourth, proceeded the finale which saw Perry take to the air above center field, gliding over the crowd at Arizona’s University of Phoenix Stadium on a platform topped with a shooting star to end her halftime extravaganza with “Firework.” Accompanied by fireworks, natch.
While Perry may not have had the old school rock and soul feel Bruno Mars brought to the halftime performance in 2014, the glitzy, showy romp through her greatest hits was reminiscent of appearances by Beyoncé and Madonna in 2013 and 2012 respectively.
Katy Perry roared into Super Bowl 49 standing atop a giant human-operated metallic cat.
Her first song ahead of a dazzling, hit-filled Pepsi Halftime Show? “Roar,” of course.
Around 115 million viewers were expected to tune in to what became a lineup of Perry’s chart toppers. The 30-year-old pop singer moved on to “Dark Horse” before being joined by Lenny Kravitz for a guitar-laden riff on “I Kissed a Girl.” The halftime show began soon after the second quarter whistle with the New England Patriots and Seattle Seahawks tied 14-14.